new york, new york

Tropicana

Inspired by our miserable summer commutes to the office, we launched Tropicana’s new on-the-go mini bottles by complaining about the worst parts of NY mornings. But cheer up, old lad, there’s always a little bottle of Tropicana to brighten your day. We covered Grand Central and Penn Station and to this day, you can still see the trucks roving around the city.

Role
Copywriter
Art Director
Manuel Aleman
Chief Creative Officer
Matt Eastwood
ECD/Head of Art
Menno Kluin
Creatives
Aron Fried, Carlos Wigle, Johnny Galbraith, Klane Harding
Made us smile on a daily basis, for months during our morning commute.
Ad Age
Delivery truck application
Delivery truck application, back
Subway decals
Billboard inside Fulton station
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