To help Gatorade reach young athletes during the off season, we made a Snapchat game inspired by the viral Shooting Stars meme. A hundred-billion-trillion-quadrillion young athletes played it proving that advertising works. We designed the graphics with the utmost level of craft using an old school digital frame synchronizer machine. In addition to overseeing the game development, my partner and I also got to direct the films. Fun fact: Bag Raiders got back to us a few days before launch and approved our usage of their song. This would have been a weird one without Shooting Stars. Play the game on your mobile phone.
