AI. How many times have we heard those two letters next to each other? Everyone for the past 2-4 years has been talking a lot more about AI. But in 2018, at New York Fashion Week, while reporters and photographers were busy spotting trends, we used AI to help spot exceptions. Because New Balance has never been about following the crowd. But walking (or running) your own way. "Exception Spotting" was so successful New Balance brought it to Madrid, London, Lisbon and Stockholm.
